“It’s a small price to pay for life”: faecal occult blood test (FOBT) screening for colorectal cancer—perceived barriers and facilitators
Anthony I Reeder
A colorectal cancer screening programme, based on a Faecal Occult Blood Test (FOBT), is planned for New Zealand (NZ), but we currently lack insight into how such a screening programme is likely to be received among the NZ population. To a large extent, the success of such a programme will depend on achieving high levels of participation, which an informed, early official response to public perceptions could help optimise. The present study, based on interviews with European NZers, found generally positive perceptions of FOBT screening, including that it was painless, simple, relatively low-cost and that the test could be done at home and in private. However, it also identified concerns about FOBT accuracy and acceptability, particularly among men, and perceptions of a lack of health system capacity and resources to promote and deliver the programme. Participants considered that high-profile, mass-media education would be essential to promote the proposed programme.