Observational study of the visibility of branded tobacco packaging and smoking at outdoor bars/cafés in Wellington, New Zealand
Natasha Martin, Hugh McHugh, Jono Murtagh, Connor Oliver-Rose, Div Panesar, Harriet Pengelly, Scott Rieper, Henry Schofield, Vidit Singh, Amanda Speed, Rhona Strachan, Te Kahui Tapsell, Sara Trafford, Stefan van Ryn, Ethan Ward, Rosie Whiting, Merryn Wilson-van Duin, Zhou Wu, Gordon Purdie, Frederieke S van der Deen, George Thomson, Amber L Pearson, Nick Wilson
This study aimed to collect data on tobacco brand visibility on packaging on outdoor tables at bars/caf\u00e9s prior to New Zealands proposed plain packaging law. Observational data were systematically collected at 55 bars/caf\u00e9s with outdoor tables (in Central Wellington City). A total of 19,189 patrons, 1707 tobacco packs and 1357 active smokers were observed.-One tobacco pack was visible per 11.0 patrons and the active smoking prevalence was 7.1%, similar to Australian results (8.3%). Eighty percent of packs were positioned face-up (showing the brand), 8% face-down (showing the large pictorial warning), and 12% in other positions.-Pack visibility per patron was significantly greater in areas without child patrons (RR=3.1, p